About Us

About MyWinePlus

At MyWinePlus, we believe buying wine should feel confident, clear, and rewarding — not overwhelming. That belief shapes everything we do and why we’ve chosen a focused, disciplined approach to wine retail built on experience, relationships, and intention.

We don’t sell thousands of wines. We sell the ones we believe in.

In an online world filled with endless wine listings, our goal is simple: to make it easier to discover great wine by offering a carefully curated selection of bottles that meet our standards for quality, character, and value. Every wine on MyWinePlus earns its place through thoughtful evaluation and purposeful buying.

A Curated Approach to Buying Wine Online

Every wine we offer arrives on our shelves in one of two ways.

First, we import wines directly from select producers in Armenia and Europe. These are regions and wineries we know deeply, often through long-standing, personal relationships. By working directly with winemakers and estates, we are able to bring distinctive wines to the U.S. market — wines that reflect their terroir, traditions, and people — while maintaining control over quality, provenance, and pricing. Many of these wines are not widely available elsewhere, making them truly special additions to our collection.

Second, we offer a selective group of nationally recognized wines that we source strategically through the broader wine market. These are authentic, well-made wines from established producers, chosen not for ubiquity, but because we can offer them at exceptional value. We are highly selective in this category, particularly when it comes to mid- to high-end California and Napa Valley wines. We do not seek to compete with wineries selling the same wines directly to consumers when the economics do not allow for meaningful value. Instead, we only carry these wines when we can offer a clear advantage — whether in pricing, availability, or access — while maintaining responsible margins and integrity.

This buying discipline allows us to focus on what matters most: offering wines that make sense for our customers, not just wines that are widely available.

Fewer Wines. Better Choices.

What defines MyWinePlus is not volume, but intention.

We don’t add wines simply to expand our catalog.
We don’t chase trends or labels for the sake of appearances.
We don’t ask our customers to sort through thousands of bottles hoping to find the right one.

Instead, we act as your buyer. Each wine is evaluated, selected, and presented with purpose. Our focused selection allows us to describe wines clearly and honestly — emphasizing how they taste, how they’re made, and how they fit into real moments of enjoyment.

To make choosing easier, we emphasize clear taste profiles and styles, helping you select wines that match your preferences — whether you’re drawn to bright and mineral-driven whites, savory and structured reds, plush and generous styles, or fresh, easygoing wines meant for everyday enjoyment.

A Trusted Online Wine Retailer Since 2005

Based in Los Angeles, MyWinePlus.com has been helping customers across the United States buy wine online with confidence since 2005. Over the years, we’ve built a reputation as a trusted online wine retailer by delivering hand-selected bottles that reflect authenticity, craftsmanship, and value.

Whether you’re shopping for everyday enjoyment, special occasions, gifts, or cellar-worthy wines, we aim to bring the world’s most compelling wines — from Armenia, Europe, California, and beyond — directly to your doorstep.

Curated Wine Collections & Convenient Delivery

To make discovery even easier, we offer curated wine bundles and six-pack collections organized by region, theme, and taste profile. These collections are hand-selected by our tasting team and designed to offer both exploration and value, with free shipping included on all curated six-packs.

We ship to most U.S. states and work with trusted carriers to ensure your wines arrive safely. During periods of extreme weather, shipments may be held to protect wine quality upon delivery.

Built on Trust

At its core, MyWinePlus is built on trust. We believe great wine retail isn’t about offering more choices — it’s about offering better ones. By limiting our selection to wines we truly stand behind, we aim to create a shopping experience that feels curated, informed, and personal.

That’s why we don’t sell thousands of wines.
We sell the ones we believe in.

Testimonials

Ana

Super happy with the speed, selection, and service. I'll be back!

Claire

Thank you for accommodating my request for this order to be sent as a gift with a note and without the price receipt. The recipient was delighted! Looking forward to my next order of wines from Armenia!

Craig

Great!!! 5 stars.

Garo

We Armenians need more Stepans like yourself. Hopefully, thanks to your work, Armenian wines will get the recognition they deserve.

Lisa

Thank you. I received my order today. My father orders from you. We are Armenian and he loves your wines. I ordered one for him for Christmas which is also his birthday. My friends love it too.

Lisa

So psyched to share these with my Uncle Nishan – he’s really into wines and hasn’t had much chance to try Armenian ones. Thank you Stephan Jan!

Beyoung

Thanks for all your effort during your terrible weather. You made the delivery change and all is well. We will soon be enjoying that Silver Oak Cab!🍷

Abraham

Thank you Stepan it is always a pleasure to work with you, just spread the word on our great Armenian wines.

Byron s

I appreciate your Armenian wine selections and find your site is a good way to help Armenian business and further Armenian wine. You’re doing a great job! Thanks,

 Stepan’ motto is “Always Drink the Good Stuff!” 

Meet Stepan - Founder of myWine+

A lawyer by training, Stepan had a passion for wine and started the wine importation and distribution company in 2005 which became myWine+, a Los Angeles based online retailer of
premium quality wines. Stepan loves great wines and discovering new wines and new wine regions. 

“I love the hunt to bring hard to find wines from established classic wine regions like Bordeaux, Tuscany and Napa as well as discovering new regions, such as Armenia.” Stepan Baghdassarian 

 In 2010 Stepan saw the
renaissance of quality winemaking in Armenia and started the WinesofArmenia.com
platform to import and market quality wines from Armenia and to provide a distribution channel in the United States to many small wineries in Armenia
that were making fantastic wines and needed to tell their stories and sell their wines to the outside world. And now, myWine+ is the largest retailer of premium Armenian wines in the United States.